Focus alerts on the words that matter

Keyword monitoring for changes on a web page

Watch a selected page area and get notified only when changed content includes the keyword or phrase you care about. This filters page-change alerts; it does not track search rankings.

How keyword monitoring works

A page monitor first detects a change inside the area you selected. A keyword filter then narrows the alert to changed elements containing your chosen word or phrase, helping you ignore unrelated updates on busy pages.

How to add keywords

Monitor public social pages

On accessible public pages, follow updates from people or companies and filter for a product, role, location, or topic. Some social networks limit automated access, so always confirm the content appears in Preview before saving the monitor.

Keep up with the latest news

Set specific keywords or monitoring criteria and get notified only about matching news and stories.

Keep tabs on competitors

Monitor press releases, pricing pages, landing-page updates, product announcements, and other public changes. Use a keyword when you care about a particular market, feature, or plan rather than every edit.

Trade and business publications press monitoring

Filter out unneeded information and get notified when articles with matching keywords or phrases are published.

Put keyword monitoring into practice

These walkthroughs show where a focused keyword can reduce noise on frequently changing pages: